ASP Private Capital
Trading name of ASP Consulting Partners Ltd
Last Updated: 27 October 2026

1. Introduction

This Cookie Policy explains how ASP Private Capital ("ASP", "we", "us" or "our") uses cookies and similar technologies on our website, https://www.aspinvest.co.uk (the "Website").

ASP Private Capital is a trading name of ASP Consulting Partners Ltd, a company registered in England and Wales under company number 09641362.

We are committed to protecting the privacy of our Website visitors and providing clear information about the technologies used to support Website functionality, understand visitor interactions and facilitate enquiries.

This Cookie Policy should be read alongside our Privacy Policy, which explains how we collect, process and protect personal information.

2. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow websites to recognise your browser, remember certain preferences and support functionality across browsing sessions.

Cookies may be placed directly by the website you are visiting (first-party cookies) or by third-party services integrated into that website (third-party cookies).

Some cookies expire when you close your browser, while others remain on your device for a defined period.

We may also use similar technologies, such as local storage or tracking pixels, where applicable. These technologies are subject to relevant privacy and electronic communications requirements.

3. How We Use Cookies

Depending on the technologies enabled on our Website, cookies and similar technologies may be used for the following purposes:

Essential Website Functionality

To support core Website operations, maintain security, remember applicable privacy preferences and enable essential technical features.

Analytics and Website Performance

To understand how visitors interact with the Website, identify technical issues and improve navigation, content and overall user experience.

Functional Integrations

To support optional features such as consultation scheduling, enquiry forms and integrated third-party services.

Marketing and Attribution

Where implemented, to measure the effectiveness of marketing activity, understand enquiry sources and evaluate the performance of relevant communications.

We do not treat analytics, marketing or other non-essential cookies as strictly necessary merely because they support our business operations.

4. Categories of Cookies

4.1 Strictly Necessary Cookies

These cookies are required for essential Website functionality or to provide a service expressly requested by the visitor.

They may support security, basic navigation, session management and the storage of cookie consent preferences.

Strictly necessary cookies do not generally require consent under applicable UK electronic communications rules, although visitors must still be informed about their use.

4.2 Analytics Cookies

Analytics cookies help us understand Website usage, including page visits, navigation patterns, traffic sources and technical performance.

Where analytics technologies involve storing information on or accessing information from a visitor's device and do not qualify for an applicable consent exemption, they will be used only after the required consent has been obtained.

Where applicable, analytics information may be processed by third-party service providers acting on our behalf.

4.3 Functional Cookies

Functional cookies may support optional Website features, such as embedded scheduling services, preferences and interactive content.

Some functional cookies may be essential to deliver a service specifically requested by the visitor. Others may require consent before being activated.

The applicable treatment depends on the purpose and operation of the individual technology.

4.4 Marketing Cookies

Marketing cookies may be used to understand the effectiveness of outreach campaigns, measure conversions or support relevant marketing activity.

Where such technologies are implemented, they will not be activated before obtaining the consent required by applicable law.

ASP does not regard a visitor's submission of an enquiry form as automatic consent to unrelated marketing tracking.

5. Third-Party Technologies

Our Website is developed using Framer and may incorporate services provided by external technology suppliers.

Depending on the Website's live configuration, these may include:

Framer

Provides the Website's hosting and publishing infrastructure. Certain technical features may involve browser storage or related technologies.

HubSpot

May be used to manage enquiries, customer relationships and communications. If HubSpot tracking features are enabled, they may use cookies or similar technologies to collect information about Website interactions.

Cal.com

May be used to facilitate consultation bookings and scheduling. Embedded booking functionality may involve cookies or browser storage necessary for its operation or for additional optional features.

Google Services

Google Calendar and Google Meet may support appointment scheduling and online consultations. Additional Google technologies, if implemented on the Website, may involve cookies or similar tracking mechanisms.

The presence of a third-party service in our business operations does not necessarily mean that it places cookies on the Website.

Any third-party technologies that actually store or access information on visitors' devices will be assessed and disclosed according to their purpose and applicable consent requirements.

6. Cookie Consent and Preferences

Where consent is required, ASP will request it before activating the relevant cookies or similar technologies.

Visitors will be provided with clear information about the purposes of non-essential cookies and an appropriate means of accepting or rejecting them.

Where consent controls are implemented, visitors should be able to:

• Accept optional cookies.

• Reject optional cookies.

• Adjust available cookie categories.

• Withdraw or change consent at a later date.

Rejecting optional cookies will not prevent access to the Website's essential content, although some optional features may function differently.

Consent preferences may be retained through an essential cookie or similar storage mechanism.

Where a consent-management interface is available, visitors can revisit their preferences using the Website's cookie settings control.

7. Cookie Retention

Cookies may remain on a visitor's device for different periods depending on their purpose.

Session cookies generally expire when the browser session ends.

Persistent cookies remain until their specified expiry date or until they are removed by the visitor.

The precise retention period for each cookie depends on the technology and service responsible for setting it.

ASP will maintain an accurate record of cookies used by the live Website, including their purposes, providers and expiry periods, and make this information available to visitors.

Cookies and similar technologies should not be retained for longer than reasonably necessary for their intended purposes.

8. Managing Cookies Through Your Browser

Most web browsers allow visitors to view, block or delete cookies through their privacy and security settings.

You may configure your browser to reject certain cookies, remove existing cookies or notify you when websites attempt to store information on your device.

Disabling strictly necessary cookies may affect essential Website functionality.

Browser-level controls operate independently of the Website's own consent preferences.

For further guidance, consult the privacy or cookie settings provided by your browser developer.

9. Personal Data and Cookies

Some cookies and related technologies may process information that constitutes personal data, including online identifiers, device information and browsing activity.

Where personal data is processed, ASP will apply the relevant requirements of UK data protection legislation, including the UK General Data Protection Regulation and the Data Protection Act 2018.

Depending on the purpose, processing may involve consent or another appropriate lawful basis under data protection legislation. This is separate from the requirement to obtain consent for storing or accessing information on a device where applicable.

Further details about our handling of personal data, including individual rights and third-party disclosures, are available in our Privacy Policy.

10. International Data Transfers

Some third-party technology providers may process information outside the United Kingdom.

Where personal data is transferred internationally, ASP will assess the relevant processing arrangements and implement an appropriate transfer mechanism where required by applicable data protection law.

Further information concerning international data transfers is provided in our Privacy Policy.

11. Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in Website functionality, third-party integrations, cookie usage or applicable legal requirements.

Any revised version will be published on this page with an updated effective date.

Where changes materially affect consent requirements, we will seek fresh consent where legally necessary.

We encourage visitors to review this policy periodically.

12. Contact Information

If you have questions about this Cookie Policy, our use of cookies or your privacy preferences, please contact:

ASP Private Capital
Trading name of ASP Consulting Partners Ltd

Company Number: 09641362
Address: 86–90 Paul Street, London, EC2A 4NE, United Kingdom
Email: info@aspinvest.co.uk
Website: https://www.aspinvest.co.uk

For additional information about how we process personal data, please refer to our Privacy Policy.